Privacy Policy
Last updated: 24 September 2026
Theta & Co. respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us or purchase from us.
Theta & Co. is a trading name of Viaarpe Limitless LTD, a company registered in England and Wales.
1. Information We Collect
When you visit our website, contact us or place an order, we may collect information including:
• Your name
• Email address
• Telephone number, where provided
• Billing and delivery address
• Order and purchase information
• Information you provide when contacting us or making an enquiry
• Information relating to custom or made-to-order jewellery requests
• Technical information relating to your use of our website, such as device, browser and cookie information
• Marketing preferences, including whether you have chosen to receive news and updates from Theta & Co.
Payment information is processed through the payment providers available through our website. Theta & Co. does not receive or store your complete payment card details.
2. How We Use Your Information
We may use your personal information to:
• Process and fulfil your orders
• Arrange production and delivery of your jewellery
• Communicate with you regarding your order
• Respond to enquiries and provide customer service
• Manage returns, repairs, resizing or other aftercare services
• Prevent fraud and protect the security of our website and business
• Maintain records required for accounting, tax or other legal purposes
• Improve our website and customer experience
• Send marketing emails only where you have chosen to receive them
We process personal information only where we have an appropriate lawful basis, including where processing is necessary to perform a contract with you, comply with a legal obligation, pursue our legitimate business interests where appropriate, or where you have given consent.
3. Marketing Communications
We will only send you email marketing where you have chosen to receive news and updates from Theta & Co.
Purchasing from Theta & Co. does not automatically subscribe you to marketing communications.
You may unsubscribe at any time using the unsubscribe option included in our marketing emails or by contacting us.
Withdrawing consent will not affect your ability to purchase from Theta & Co.
4. How We Share Your Information
We do not sell your personal information.
We may share personal information only where necessary with trusted service providers involved in operating our business and fulfilling your order. These may include:
• Our website and ecommerce service providers
• Payment processors
• Delivery and courier providers
• Professional advisers and service providers where required
• Jewellery manufacturers, workshops or other production partners where information is necessary to fulfil a custom or made-to-order purchase
We may also disclose information where required by law or where necessary to establish, exercise or defend legal rights.
5. Squarespace
Our website is hosted and operated using Squarespace.
Squarespace may process certain information on our behalf in order to provide website, ecommerce, analytics and related services.
Your use of our website may therefore involve processing by Squarespace and its service providers in accordance with their applicable privacy practices.
6. Cookies
Our website may use cookies and similar technologies that are necessary for the website and online store to function.
We may also use cookies for analytics or other optional purposes, subject to the choices available through our cookie settings and applicable law.
You can manage available cookie preferences through the cookie controls provided on our website.
7. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service and aftercare, maintaining appropriate business and transaction records, and meeting legal, accounting and tax requirements.
Different categories of information may therefore be retained for different periods.
When personal information is no longer required, we will delete it or otherwise securely dispose of it where reasonably practicable.
8. International Data Transfers
Some of the service providers we use may process personal information outside the United Kingdom.
Where this occurs, we take appropriate steps, where required, to ensure that personal information receives an appropriate level of protection in accordance with applicable UK data protection law.
9. Your Rights
Under UK data protection law, depending on the circumstances, you may have rights relating to your personal information, including the right to:
• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information in certain circumstances
• Request restriction of processing in certain circumstances
• Object to certain uses of your information
• Request transfer of certain information
• Withdraw consent where we rely on consent
You may contact us to exercise your rights.
You also have the right to raise a concern with the Information Commissioner’s Office (ICO) if you are unhappy with how your personal information has been handled.
10. Security
We take reasonable steps to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations.
The latest version will be published on this page with the date it was last updated.
12. Contact Us
If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
Theta & Co.
Trading name of Viaarpe Limitless LTD
Email: thetaandco@outlook.com